01.2 - From Motivation to Impact: Academic and Industrial Motivational Factors in the Output of University-Industry Collaboration

• Klaudja Guga

  Yazar

• Ilira Pulaj

  University of Vlora "Ismail Qemali"

  Yazar

Universities, industry, society, and government should collaborate to enhance their positive impact on the socio-economic system. While the academic literature has examined both the factors contributing to the success as well as the challenges that they face the collaboration between university and industry equally significant are the motivating factors. Some collaborations fail in the early stages due to insufficient motivation or lack of incentives, which limits further growth. Clarifying the expected benefits can help create a clearer framework for understanding the motivating factors, as well as aligning them with the expectations of universities and enterprises. The focus of this study is to explore perceived benefits that serve as incentives for the collaboration in the context of a developing country, such as Albania. Through empirical results, this paper adds knowledge to the existing literature and helps provide a clearer framework for designing the necessary strategies. After studying the literature, a questionnaire was constructed from which data were generated for the elaboration of the empirical model. According to the Principal Components Analysis, all questions load positively and significantly on PC1. This shows that from both the academic and business perspectives, the collaboration between university and industry is very valuable and useful in developing country. According to the perception of academics and industry the main encouragement for these partnerships comes due to the perceived benefits from stakeholders like the exchange of knowledge, ideas, access to new technologies or process improvement and innovation. These elements contribute directly to the improvement of the organization's performance. For the university staff is also considerable the impact on improving the quality of the university. The results from the business perspective highlight that the main learner of these collaborations are the perceived benefits in terms of employee training.