10 - COULD INDONESIAN RETAILERS SURVIVE THE CIRCULAR ECONOMY ERA WITH SUSTAINABLE MARKETING EFFORTS? BUILDING UP A CASE STUDY FOR THE USE OF DIGITAL MARKETING AT THE TIME OF THE CORONAVIRUS ENDEMIC TO INCREASE CUSTOMER SATISFACTION

• Julius Jillbert

  Hasanuddin University

  Yazar

• Lukman Nadjamuddin

  State University of Makassar

  Yazar

• Nirwati Yapardy

  National Institute of Public Administration Indonesia

  Yazar

Coronavirus still becomes a threat to everyone nowadays, besides the vaccine that has been injected three times. Some people in Indonesia still catch its variant, Omicron. The present paper uses the quantitative research method, particularly observation and document collection. This sort of technique is often used by a scientist who wants to know the background of the future research that would take place in the future and if it is feasible to actualize it to long-range term research. Whether or not Digital Marketing could help Indonesian retailers achieve customer satisfaction becomes a central issue in this paper. The paper concludes with the problem of online privacy that becomes a number one threat when an individual (in this case, a customer) uses their devices to access the Internet.

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