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Abstract
Developments in communication technologies have caused significant changes in the communication management of institutions. Social media can be counted among the most important developments that created these changes. The tendency of institutions to communicate with their target audiences through social media is becoming more and more common. Today, a large part of the communication of a business with its target audience takes place through digital platforms. Public institutions generally use social media accounts to inform society about their fields of activity. Making information strengthens the harmony of the society with the institution. In this respect, health institutions inform their target audiences about the characteristics and processes of health care in order to provide an effective health service. Therefore, this study aims to reveal whether Isparta City Hospital uses its Twitter account to inform the public. This study includes the analysis of the posts on the Isparta City Hospital Twitter Account in 2022 within the framework of the public information model. The study used content analysis method. Firstly, the paper categorizes the posts of Isparta City Hospital in 2022 in the context of public relations models. Later, it divided the posts into sub-categories within the framework of the public information model. In this context, 99 of the 206 posts on the Isparta City Hospital Twitter Account in 2022 are within the scope of the general information model. Results explored that most of the Twits within the framework of the public information model consist of texts related to illness or healthy life. These are generally corporate news and messages shared on special days and weeks.